The Product Marketing Specialist is a key member of the marketing team, supporting the development,
positioning, and lifecycle management of Catchmaster's product portfolio. This role helps ensure that
both new and existing products meet market demands and exceed customer expectations.
The Specialist works cross-functionally to bring innovative, high-quality products to market and to
optimize the existing product lineup for performance, customer satisfaction, and revenue. They will
own the execution of marketing programs that enhance brand awareness, strengthen market
positioning, and reinforce Catchmaster as the preferred choice for both pest management
professionals and consumers. This is a growth role designed for a motivated marketer who can build
toward owning product lines and category strategy over time.
Summary of major duties:
New Product Plans
• Contribute to category strategy and the 3-5 year product roadmap
through research, competitive analysis, and data gathering.
• Define key product elements, including consumer targets, portfolio fit,
pricing strategy, go-to-market approach, and messaging.
• Coordinate timelines and deliverables with cross-functional teams (R&D,
Operations, Creative, channel teams) to keep launches on track.
• Build financial models, ROI analyses, and business case materials in
collaboration with Finance.
Product Line Support: existing portfolio
• Monitor product line performance against revenue, margin, and sales
targets; flag risks and opportunities to the team.
• Support the product lifecycle, from innovation through post-launch
performance, in collaboration with R&D, Operations, and Creative teams.
• Manage product renovations, including channel-specific adaptations,
packaging updates, and cost-saving initiatives.
• Track sales and forecast data to help keep inventory and sales aligned.
• Execute seasonal and promotional marketing campaigns to support sales
and brand awareness.
• Compile and report on product KPIs on a regular cadence.
Go-To-Market Execution
• Develop and execute go-to-market plans and campaigns for new product
launches, product renovations, and line extensions, aligned with brand
objectives.
• Draft product messaging that differentiates offerings in the marketplace
and resonates with our partners and consumers.
• Work with Creative and Marketing teams to develop high-quality
marketing collateral, including Amazon listing content and packaging.
• Partner with channel teams to carry product and brand communications
across consumer touchpoints.
• Manage POS materials, trade show support, catalogs, and sales campaign
assets to support product visibility and sales.
Category and Consumer Insights
• Monitor and analyze competitive activity, consumer needs, and
marketplace trends to surface opportunities and threats.
• Use consumer insights, shopper behaviors, purchase drivers, and other
research to support fact-based product and feature recommendations.
• Help ensure product decisions align with brand positioning and overall
business objectives.
Pro Channel Marketing Support
• Support the growth of Catchmaster’s professional pest control channel by
aligning marketing efforts with the pro sales team. Coordinate advertising
in key industry publications (PMP, PCT) — working with sales on priorities,
with creative on designs, and with publications on deadlines and
submissions.
• Gather feedback from the pro sales team on what professionals need and
translate that into marketing materials and campaigns. Identify
opportunities to align messaging with the private label program to
maximize reach across the pro channel.
Skills/ Competencies/ Qualifications:
• Demonstrated experience supporting consumer product launches, including go-to-market
execution.
• Strong analytical skills, with the ability to translate market data into clear insights and
recommendations.
• Working knowledge of P&L and pricing concepts.
• Experience launching products or managing listings on Amazon.
• Ability to manage multiple projects and deadlines simultaneously.
• Creative thinking and the ability to contribute fresh ideas to marketing initiatives.
• Experience collaborating with external agencies.
• Strong interpersonal skills to build effective relationships with internal stakeholders and
external partners.
• High degree of collaboration and teamwork.
• Highly organized, detail-oriented, and results-focused.
Minimum Education and Experience Requirements:
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: 3-4+ years of product management, marketing, or brand management
The compensation range for this role is $80,000-$90,000 + annual bonus, dependent on performance and based on experience.
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